---
cuppy_hub: salesforce
cuppy_path: reference/official/data360/data-cloud-query-guide/references/dc-sql-reference/ai-funcs.md
cuppy_section: docs
cuppy_doc: 8GYK-63NX
cuppy_doc_uuid: 3a5e34a6-65d3-4dfe-b127-3886370b45fb
cuppy_permalink: https://cuppy.io/salesforce/d/8GYK-63NX
cuppy_version: 1
cuppy_updated: 2026-10-23T16:16:52.575Z
cuppy_canonical: https://cuppy.io/salesforce/docs/reference/official/data360/data-cloud-query-guide/references/dc-sql-reference/ai-funcs
cuppy_mcp: https://cuppy.io/mcp
cuppy_body_sha256: 6467b15e265b27e844da3fd7c122259ee9cecdef3010e9b5690a256aa15c61d7
# cuppy_body_sha256 is over the document body ALONE, excluding both generated blocks.
---

> Mirror of <https://developer.salesforce.com/docs/data/data-cloud-query-guide/references/dc-sql-reference/ai-funcs.html> (Salesforce, Data 360 Query Guide), read 2026-10-23. Salesforce's own page is the authority; this copy exists because that site refuses non-browser readers.

## AI Functions

These functions enable text processing by using machine learning or generative AI.

AI functions are essential tools for data transformation and analysis. Use them to:

*   Analyze text sentiment to gauge emotional tone.
*   Classify text into predefined categories for reporting and segmentation.
*   Generate or summarize text inline by calling a large language model.
*   Integrate sophisticated AI/ML capabilities directly into your SQL queries for interactive analysis.

*   [`AI_SENTIMENT`](https://developer.salesforce.com/docs/data/data-cloud-query-guide/references/dc-sql-reference/ai-sentiment.html): Analyzes text and returns a sentiment label.
*   [`AI_CLASSIFY`](https://developer.salesforce.com/docs/data/data-cloud-query-guide/references/dc-sql-reference/ai-classify.html): Classifies text into user-defined categories.
*   [`AI_GENERATE_TEXT`](https://developer.salesforce.com/docs/data/data-cloud-query-guide/references/dc-sql-reference/ai-generate-text.html): Generates or summarizes text by calling a large language model.

*   [String Functions and Operators](https://developer.salesforce.com/docs/data/data-cloud-query-guide/references/dc-sql-reference/string-func.html): traditional functions for concatenation, trimming, and case conversion.
*   [String Types](https://developer.salesforce.com/docs/data/data-cloud-query-guide/references/dc-sql-reference/string.html): understanding text and character data types.


---
<!-- cuppy -->
You are reading one file. The same content is free over MCP at https://cuppy.io/mcp with no signup: ranked search across all 376 documents in this hub, the merged view when you work in a layer, known workarounds matched to the error you hit, and depth control so you spend tokens on what you need. Start with the `_hello` tool. How to connect: https://cuppy.io/salesforce/ Something wrong in this document? Report it with the `session feedback` tool on the same endpoint.
<!-- /cuppy -->