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> Mirror of <https://developer.salesforce.com/docs/data/data-cloud-dev/guide/dc-object-model.html> (Salesforce, Data 360 Developer Guide), read 2026-10-23. Salesforce's own page is the authority; this copy exists because that site refuses non-browser readers.

## Object Model in Data 360

The Customer 360 Data Model includes different types of data objects.

| Object Type | Description | More Information in Help |
| --- | --- | --- |
| Data Lake Object (DLO) | A container for the data ingested into Data 360. | [Data Ingestion and Modeling](https://help.salesforce.com/s/articleView?id=data.c360_a_data_ingestion_and_modeling.htm&type=5) |
| Data Model Object (DMO) | A harmonized grouping of data created from data streams, insights, and other sources. You standardize the data in a DLO by mapping it to a DMO using the Customer 360 Model. | [Data Model Objects](https://help.salesforce.com/s/articleView?id=data.c360_a_data_model_objects.htm&type=5)[Data Mapping](https://help.salesforce.com/s/articleView?id=data.c360_a_data_mapping.htm&type=5) |
| Unified Data Model Object (Unified DMO) | A DMO that contains unified data after you unify disparate data by using identity resolution rulesets. | [Unify Source Profiles](https://help.salesforce.com/s/articleView?id=data.c360_a_identity_resolution.htm&type=5) |
| Calculated Insight Object (CIO) | A calculated multidimensional metric from your entire digital state stored in Data 360. Your metrics can include customer lifetime value (LTV), Most Viewed Categories, and customer satisfaction score (CSAT) at the profile, segment, population level, or any other desired specialized metrics. | [Enhance Data with Insights](https://help.salesforce.com/s/articleView?id=data.c360_a_insights.htm&type=5) |

**See Also**

*   _Trailhead_: [Customer 360 Data Model for Data Cloud](https://trailhead.salesforce.com/content/learn/modules/customer-360-data-model-for-customer-data-platform)
*   _Data Cloud Reference Guide_: [Model Data in Data Cloud](https://developer.salesforce.com/docs/atlas.en-us.c360a_api.meta/c360a_api/c360dm_model_data.htm)


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